Stop Competing on Price, do This Instead

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Make Your Offer Unique – How a Web Designer Broke Free from the Price War

A web designer was stuck in an exhausting cycle of discounting. Every new client expected a deal, every project felt rushed, and profit margins were razor-thin. Despite her talent, she was constantly competing on price—and it was draining her creativity and her business.

She knew something had to change. Instead of selling time, she wanted to sell value.


Here’s how we helped her shift into a premium positioning strategy:

  1. Discover What Clients Really Value
    We reviewed her revenue data in Xero using Sales by Item and Income by Contact reports. This revealed which offers her top clients gravitated toward and which services weren’t delivering meaningful returns. That clarity became the foundation for repositioning.

  2. Systemize Her Expertise
    We helped her productize her creative process into a signature offer—“Website-in-a-Week”—priced at over $5,000. This high-impact, repeatable service allowed her to standardize quality, deliver faster, and charge for results rather than time.

  3. Adopt Profit-Focused Pricing
    With Tracking Categories in Xero and ongoing review of Profit & Loss by Tracking Category reports, she had real-time insight into which services delivered strong margins—and which needed to be refined.


Though this case is a blend of challenges we’ve helped multiple clients navigate, the transformation reflects what’s possible when creative professionals build offers around value, not hourly effort.


The Outcome:

She exited the discount game entirely. With a systemized, high-value offer and clear financial visibility, she began attracting clients who valued speed and excellence—not just the lowest quote. Her profit margins improved, her workload became more manageable, and her brand positioned her where she belonged: at the premium end of her market.

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Make Your Offer Unique – How a Web Designer Broke Free from the Price War

A web designer was stuck in an exhausting cycle of discounting. Every new client expected a deal, every project felt rushed, and profit margins were razor-thin. Despite her talent, she was constantly competing on price—and it was draining her creativity and her business.

She knew something had to change. Instead of selling time, she wanted to sell value.


Here’s how we helped her shift into a premium positioning strategy:

  1. Discover What Clients Really Value
    We reviewed her revenue data in Xero using Sales by Item and Income by Contact reports. This revealed which offers her top clients gravitated toward and which services weren’t delivering meaningful returns. That clarity became the foundation for repositioning.

  2. Systemize Her Expertise
    We helped her productize her creative process into a signature offer—“Website-in-a-Week”—priced at over $5,000. This high-impact, repeatable service allowed her to standardize quality, deliver faster, and charge for results rather than time.

  3. Adopt Profit-Focused Pricing
    With Tracking Categories in Xero and ongoing review of Profit & Loss by Tracking Category reports, she had real-time insight into which services delivered strong margins—and which needed to be refined.


Though this case is a blend of challenges we’ve helped multiple clients navigate, the transformation reflects what’s possible when creative professionals build offers around value, not hourly effort.


The Outcome:

She exited the discount game entirely. With a systemized, high-value offer and clear financial visibility, she began attracting clients who valued speed and excellence—not just the lowest quote. Her profit margins improved, her workload became more manageable, and her brand positioned her where she belonged: at the premium end of her market.