Lose Money To Make
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From Ad Losses to Revenue Wins


The Situation

A business spent $1,000 on 10 digital ads. The outcome?

  • 9 ads lost $100 each = –$900

  • 1 ad made $500 in revenue from a $100 spend = +$400

  • Net loss: –$500

At first glance, it looked like a failed campaign. But a deeper look revealed a different story.


What the Data Showed

Using Tracking Categories and Account Transactions in Xero, we broke down ad performance by campaign. This uncovered a high-performing ad with a Return on Ad Spend (ROAS) of 4.0, hidden among underperformers.

This is a pattern we often see—one strong campaign buried in the averages.


The Fix: Focus on What Works

  1. Stop Spending on the Losing Ads
    The budget was redirected away from the 9 underperformers.

  2. Scale the Winning Campaign
    The full $1,000 monthly ad budget was reallocated to the proven ad.

  3. Projected Results at 4.0 ROAS

    • $1,000 ad spend

    • $4,000 revenue

    • $3,000 profit


Key Takeaway

What looked like a $500 loss became a path to $3,000 profit—just by tracking ad performance accurately and reallocating spend. When tools like Xero are set up to monitor ROAS by campaign, even a losing ad budget can become a revenue growth engine.

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From Ad Losses to Revenue Wins


The Situation

A business spent $1,000 on 10 digital ads. The outcome?

  • 9 ads lost $100 each = –$900

  • 1 ad made $500 in revenue from a $100 spend = +$400

  • Net loss: –$500

At first glance, it looked like a failed campaign. But a deeper look revealed a different story.


What the Data Showed

Using Tracking Categories and Account Transactions in Xero, we broke down ad performance by campaign. This uncovered a high-performing ad with a Return on Ad Spend (ROAS) of 4.0, hidden among underperformers.

This is a pattern we often see—one strong campaign buried in the averages.


The Fix: Focus on What Works

  1. Stop Spending on the Losing Ads
    The budget was redirected away from the 9 underperformers.

  2. Scale the Winning Campaign
    The full $1,000 monthly ad budget was reallocated to the proven ad.

  3. Projected Results at 4.0 ROAS

    • $1,000 ad spend

    • $4,000 revenue

    • $3,000 profit


Key Takeaway

What looked like a $500 loss became a path to $3,000 profit—just by tracking ad performance accurately and reallocating spend. When tools like Xero are set up to monitor ROAS by campaign, even a losing ad budget can become a revenue growth engine.