📞 Christina’s Sales Call Framework
Goal: Qualify, uncover pain, shift beliefs, and guide to “Yes”
1. “What made you book this Profit Call Session today?”
(Open with curiosity. Let them tell you their pain in their words.)
“What’s going on in your business that made you feel like now’s the time to get financial clarity?”
2. “Imagine we worked together over the next 90 days…”
“What would need to happen in the next 90 days for you to feel like,
‘This was the best decision I made for my business this year’?”
(Listen for tangible outcomes: consistent salary, no cashflow stress, business clarity.)
3. “If I could help you get those results…”
“If we could fix that—if your finances were clear, your profit was visible, and you had a system that worked—what’s next for you?”
(This gets them to imagine life post-problem, emotionally and practically.)
4. “Sounds like you know what you want… What’s stopping you?”
“What are the biggest challenges that have held you back from getting there so far?”
(Then list back 2–3 challenges you’ve heard so far, e.g.):
- “Not understanding where the money’s going”
- “Making emotional decisions without clear data”
- “Trying different tools but nothing sticks”
“Which one of these do you feel is the most urgent to fix?”
5. “What have you tried before?”
“Have you tried working with a bookkeeper, financial coach, templates, or doing it yourself in Xero?”
(Let them reflect on why it didn’t work. This sets up the gap your offer fills.)
6. “If I could help you fix A, B, and C… without X, Y, Z… what would happen next?”
“Let’s say we worked together and I helped you:
- See exactly what’s working and what’s leaking
- Build a profit-first system around your current setup
- Do it without spreadsheets, overwhelm, or complicated forecasting…
Would that be what you’re looking for?”
(This is where they usually say “yes”—and you guide to the close.)
How to Increase Your Profit by 25% in 90 Days Without a Full-Time CFO
Let me guess—you’re making sales, but still feel broke?
That’s because you’re focused on growing revenue…
But no one ever taught you how to actually keep the money.
1. HOOK
Let me guess—you’re making sales, but still feel broke?
That’s because you’re focused on growing revenue…
But no one ever taught you how to actually keep the money.
2. ORIGIN STORY
Years ago, I was helping my husband’s business. We were making decent money, but never had anything left. I’d helped 400+ clients implement Xero… but our profit was still a mystery.
That’s when I realized: the problem isn’t tools—it’s the order.
Most businesses focus on revenue first.
But what if you flipped that to Cash → Profit → Revenue?
That’s what I call the CPR Method.
3. TEACH 3 SHIFTS
Shift 1: More Sales ≠ More Profit
Imagine spending $110 to make $100. That’s a $10 loss per sale.
You’re pouring water into a leaky bucket.
Fix the leaks before you pour more in.
Shift 2: Stop Relying on Your Gut
Your gut’s great for food.
Terrible for finances.
You don’t need to become a spreadsheet master.
You just need a system that shows you where the money’s going and what to do about it.
Shift 3: Tools ≠ Strategy
Xero is a tool.
But it won’t tell you where to focus or how to build profit.
That’s where CPR comes in.
It turns data into clarity—and clarity into action.
4. TRANSITION TO OFFER
So… what if we sat down and looked at your numbers?
That’s exactly what I do in the Profit Talk Session.
5. PITCH THE SESSION
What you’ll get:
- 45-Min Profit Talk Session ($500 Value)
- CPR Method Profit Plan (custom to your business)
- [BONUS] Profit-First Budget Builder Template ($297)
- [BONUS] CEO Cash Flow Checklist ($197)
- [BONUS] Xero Profit Hacks Setup Guide ($297)
Total Value: $1,291 — Yours Free (Limited Spots)
6. CTA
If you’re ready to stop guessing and finally grow with clarity—
👉 Click the button below and apply now for your Profit Talk Session.
This isn’t a sales call. It’s a real review.
And it’s by application only, because I go deep with every business.
[Apply Now] button → Leads to application form
4. APPLICATION PAGE COPY
Headline:
“Apply Now for Your Free Profit Talk Session”
Copy:
This is a hands-on session where we’ll look at your numbers, uncover what’s holding back your profit, and create a simple plan to fix it in the next 90 days.
I only offer a few of these a month, so apply below if you’re serious about making profit a priority.
Form Fields:
- Name
- Phone
- Revenue Range
- Main Financial Challenge
- Why now?
- Booking calendar (Calendly)
CTA: [Submit & Book Now]
5. CONFIRMATION PAGE COPY
Headline:
“You’re Booked!”
Copy:
Thank you for applying! Your session is confirmed.
Here’s what to do next:
– Add your session to your calendar
– Come ready with your key numbers (we’ll walk through them together)
– Check your inbox for confirmation + reminder emails
CTA: [Add to Calendar]
Optional video: “What to expect from our session” (by Christina)
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EMAIL SEQUENCE
Email 1 – Registration Confirmed
Subject: 🎉 You’re in! “How to Increase Your Profit”
Includes time, confirmation, and what to expect.
Email 2 – Webinar Starts in 1 Hour
Subject: Your training starts soon (save your spot)
Email 3 – Webinar Replay
Subject: [REPLAY] How to increase profit without more sales
Email 4 – Apply for Your Free Session
Subject: Ready to fix your profit plan?
Email 5 – Final Reminder
Subject: Last chance to claim your free Profit Talk Session
Profit Call
In the next 60 seconds, I’ll show you how.
Video Script:
I get it — you’re wondering where your money’s going.
Maybe you feel like, ‘I should be making good money, but my bank account doesn’t show it.’
I’ve seen this hundreds of times. In fact, when I first started, I used to bury my head in spreadsheets, thinking software alone would save me. Spoiler alert: it didn’t.
What turned things around wasn’t another fancy tool — it was changing the way I thought about profit.
That’s what I help entrepreneurs like you do with my CPR Method: Cash, Profit, Revenue.
It’s not about adding more complexity. It’s about making your money work for you, in a way that feels simple and sustainable.
So if you’re tired of feeling stuck, complete the quick form below. I personally review every application, and if it’s a fit, we’ll go deeper together on a Profit Call.
Let’s take the first step toward financial clarity. Click below.
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Goal: Emotion, trust, “I’ve been there.”
→ Use personal experience.
→ Build emotional momentum before they scroll.
(Friendly, natural tone, like a quick chat over coffee)
- Personal
- Relatable
- Warm invitation to apply
- No jargon
Ready to finally get visibility into your finances and keep more of what you earn?
This isn’t another complicated accounting solution. Our Profit Call is designed to give you practical, personalised insights — fast.
Here’s how it works:
- We’ll review your current financial challenges
- Map out your immediate profit opportunities
- Show you how to use the CPR Method (Cash, Profit, Revenue) to improve cash flow and pay yourself first
I personally review every application to make sure it’s a great fit — so you get a call that’s focused 100% on your unique situation.
Step 1: Complete the quick form below.
Step 2: Book your call time once you submit your application.
Let’s help you stop leaking profit and start growing with confidence.
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👉 Ready to stop leaking profit and start making confident money moves?
Fill in the form below to apply for your Profit Call with me.
I personally review every application to ensure it’s a good fit, so I only take on a handful of businesses at a time.
Let’s talk profit!
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Text Script:
Goal: Logical explanation, answer questions in their mind.
→ Focus on clear outcome promises, how it works, and why apply.
- Clear value
- Steps to apply
- Logical “why this is worth it
Step 1 of 2:
Tell us about your business so we can make your Profit Call as valuable as possible.
We’ll respond within 1–2 business days. In the meantime, check out our Profit Cheatsheet for quick wins!
We’ll respond within 1–2 business days. In the meantime, check out our Profit Cheatsheet for quick wins!
🎉 Thank you for your application!
We’re reviewing your info and will be in touch within 1–2 business days to confirm your session.
In the meantime, check out our Profit Cheatsheet for quick wins!
